The Power of Storytelling in Tech

Chris Riley – the former Apple marketing lead behind some of the tech giant’s most memorable ad campaigns and founder of Studio Riley – sat down with Saul Klein to delve into the strategic importance of brand positioning, the nuances of effective storytelling, and the profound impact of building narratives that align with broader social and cultural contexts.

Chris described how he worked with Steve Jobs to bring the iPhone to market, and the lessons he learned while working alongside tech’s most iconic founders over the past 30 years.

The event provided a rare opportunity to hear two long-time collaborators and friends swap notes, share insights and answer questions from an audience of founders and operators.