George Henry

General Partner

George focuses on networks, marketplaces (B2C and B2B), and software products that transform how people work, collaborate and transact. He joined the team in 2015 and his investments include Travelperk, Qogita, Avant Arte, Rekki, Taster, and Goodlord.

I look for founders who are embarking on a Hero’s Journey. They are on a quest to do the most important work of their lives.

George joined from Index Ventures, where he worked with some of Europe's fastest-growing tech companies. Before that he was co-founder of Kicktable, a peer-to-peer travel marketplace.

When evaluating a new product, I consider two primary questions:
Build: Is the product crafted with unique insights and made possible by recent technological advancements?
Adoption: Are there compelling tailwinds, macro-trends, or cultural shifts that will make the product’s adoption inevitable?

Away from the tech industry, he loves spending time with his wife and three young daughters, as well as populating his Strava feed. George periodically writes thoughts about our digital times on his Digital Culture Substack. You can find his older writing here.